Founders and Staff

In July 2006, Hannah Holland was diagnosed  with  nasal osteosarcoma of the skull. Little information about her condition was available and what information her owner, Mike Holland, could find was hard to understand. So, Mike teamed up with Ryan Traylor, Tonie Stevens and other like-minded Richmond leaders to create FETCH, a non-profit designed to raise awareness, to educate and provide pet owners greater access to information about pet cancer, senior care and treatment options. With a  prognosis of only two months left, Mike set out to do as much as he could to help Hannah fight this disease through various treatment  measures. Hannah fought against the odds and lost her battle two years later. Her spirit lives on in the mission of FETCH.

Joanne Silverman

Executive Director

Joanne Silverman is a Richmond native, businesswoman, but most importantly a devoted mother & passionate animal lover. Joanne left her business of 20 years to become Executive Director of FETCH in 2008. A life long animal activist and volunteer, the opportunity with FETCH was a fulfillment of a constant dedication to animals, their health & well- being. She is inspired daily by her daughter Emma, her dogs Asia & Buddy, her cat Molly and a very fast turtle named Guppy.

Robin Moncol

Director of Development

Robin joined FETCH a Cure in May of 2010. A Richmond native, Robin has over 15 years of media, marketing and development experience. She has always had a passion and love for all animals and is so happy to be working at FETCH to help give our pets a better chance for long, healthy lives. Robin and her husband live in the Byrd Park area with their two little girls, May & Sidda, and their sweet four-legged gal, Josie.

Rebecca Spivey

Events & Volunteer Coordinator

I am thrilled to join the Fetch a Cure team! I have a history of nonprofit work with many years focusing on animal welfare. Becoming a stay at home mom in August of 2005 took me out of the office environment but gave me time and opportunity to have an active role in my community. I served on the board of my civic association for several years, I also helped to organize, build and then managed a community garden. Fetch a Cure's mission is near and dear to my heart. I am a cancer survivor and know all too well the impact that it has on everyone's lives. Our pets are no exception. Education, screening and treatment options make families stronger! I am lucky to share my life with a fantastic husband, two hilarious kids and a big mutt named JoJo, who keeps us all in line.

Deirdre Skogen

Pen Pals Program Coordinator

Rosemary Seltzer

Development and CIC Coordinator

I feel so fortunate to have a job that combines two of my passions - advocacy for a non-profit organization and a love of animals. I lost one of my dogs to cancer and I understand how important dogs are as companions and as part of the family. Prior to joining Fetch a Cure, I had my own law firm. I served as a Guardian ad Litem for the Henrico Juvenile and Domestic Relations Court. I have worked and volunteered for several non-profit organizations. I worked for the Folk Art Society of America, Virginia Poverty Law Center, and Central Virginia Legal Aid Society. I have volunteered for the Weinstein JCC, the Autism Society of Central Virginia, Congregation Beth Ahabah, the PTA at our local elementary school, and the Girl Scouts of America. I have two beautiful daughters, a wonderful husband, a big, galoomphy dog named Cosmo and a small, nervous dog named Rocky.